Tuesday, 13 September 2022

LO4: Understand the target audiences of media products

 Demographics

A- age

E- ethnicity 

G- gender

C S- class status

H- hobbies

I- interests

L- life style


BBC Radio 1: BBC Radio 1's age range is younger (15-29) as it more predominantly features popular music and younger diverse presenters. It targets a large variety of people and has a more mainstream audiences, it appeals to all ages and genders. 

BBC Radio 4: Their target audience is within an older age range (56 average age) as the schedule features more content that older people would be interested in/don't hear about otherwise. Such as news, weather forecasts and peoples stories. 

BBC 3: BBC 3 is aimed at younger (aged 16-34) covering all genres animation, comedy and current affairs.

BBC 2: mixed genre channel appealing to a broad adult audience with programs of depth and substance.

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