Demographics
A- age
E- ethnicity
G- gender
C S- class status
H- hobbies
I- interests
L- life style
BBC Radio 1: BBC Radio 1's age range is younger (15-29) as it more predominantly features popular music and younger diverse presenters. It targets a large variety of people and has a more mainstream audiences, it appeals to all ages and genders.
BBC Radio 4: Their target audience is within an older age range (56 average age) as the schedule features more content that older people would be interested in/don't hear about otherwise. Such as news, weather forecasts and peoples stories.
BBC 3: BBC 3 is aimed at younger (aged 16-34) covering all genres animation, comedy and current affairs.
BBC 2: mixed genre channel appealing to a broad adult audience with programs of depth and substance.
No comments:
Post a Comment