Types of brief

The exam requires you to understand the following types of brief in media:

-Contractual: A production company enters a legally binding contract with a client to produce the product.

-Negotiated: When two or more media companies work on the same project. It allows any issues between them to be discussed about the brief or anything thatchy would like to clear up with the client. Through the negotiations the brief can be changed in order to suit every party taking part in the production. 

-Informal: This is often verbal only, it is where the client and the media agency they have employed discuss the requirements for the product they will be making and ultimately agree upon the project. it is often not recorded. 

-Tender: This is where a client will advertise their brief and a media production company will bring together a proposal that they will pitch to the client. there could be multiple pitches to the client from many different companies so the client will get the chance to choose the proposal that they think best suits their brief and offer a job to the production company. Decisions can be madden ideas, timescale or even cost.

-Formal: This is where the production company is given a brief by the client which outlines the product which they want to be made. This type of brief gives enough information to be able to to produce the product, any issues or information that the media company would like to go over can be discussed during the negotiations with the client. 

" your friends band 'pacific gorilla' have asked you to make a music video for them, it should contain some performance and narrative and be only for their song 'You only text me when you're lonely' "

1) This brief is an informal brief as it is being asked by a friend and it isn't recorded. There is no legal binding.

2) Two advantages of this brief is that nothing needs to be written down and no time is wasted as there is already strong contact and trust between the client and media agency. Allows the media company to have a lot of creative freedom.

Disadvantages of this are the media company isn't required to bring exactly what the client wants and can act lazy toward the project. It isn't recorded so there can be a level of mis-communication between what the client wants and what the media company thinks they want. There is also too little detail to work from. There is no budget.